What we do for our clients
The AD-SUCCESS approach is a well balanced combination of art (creating advertising
messages), and science (researching and tracking marketing campaigns). The result is
appealing advertising messages designed according to target-market profiles and an
ongoing assessment of audience response.
What our clients say about us
One of our favorite measures of how well we do our job is what we hear from our
partners in success.
"Excellent partnership leading to positive brand identification."
"AD-SUCCESS has been consistent, loyal, and dedicated to
our profitable growth."
"The professionals at AD-SUCCESS make working hard and
accomplishing goals a fun and productive process."
"Their knowledge of the latest research and creative marketing
applications is a tremendous asset."
"Since the first day we met in your offices, we have had a
tremendous comfort level in working with you and the members of your staff."
"I have worked with many large agencies, both in Lexington and
from Cincinnati and Detroit, and have found that none can surpass the performance
of AD-SUCCESS."
"Starting from scratch to launch a brand new program was a big
undertaking, and we have been very pleased with AD-SUCCESS’ responsiveness,
professionalism, service and creative talent."
FINANCIAL
Cumberland Valley National Bank, a 100-year old regional bank in Kentucky, has
successfully updated its brand identity, and launched new locations and services –
all publicized and promoted through a comprehensive re-branding and marketing campaign
designed and executed by AD-SUCCESS Marketing.
CLICK HERE FOR FINANCIAL VERTICAL MARKET EXPERIENCE
HEALTHCARE
Bluegrass Family Health has been a client of AD-SUCCESS Marketing since the health
insurance firm opened it doors in 1996. Since then, BFH has expanded across Kentucky
and into Southern Indiana and Tennessee. AD-SUCCESS has successfully branded BFH in
every market – most recently with the distinctive, award-winning “Easier to Carry”
campaign, which promotes consumer-driven healthcare products.
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TRAVEL
AD-SUCCESS sharpened the appeal of Kentucky’s Derby Region as a travel destination by
first creating the new more colorful, new place-specific name, then developing an
itinerary-based website, action-oriented advertising, and ad placement tracking and
trend analysis.
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EDUCATION
“Get KAPT,” was not just a catchy phrase. It was the memorable imperative that drove
a strong, effective marketing campaign, which motivated parents across Kentucky to
participate in the Kentucky Prepaid Tuition Program.
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TRANSIT
When funding cuts threatened the public transportation system, AD-SUCCESS assisted
the Transit Authority of Lexington Kentucky in educating the public on the value of
the system. The result: residents voted in a referendum to raise their own taxes to
support the system.
CLICK HERE FOR TRANSIT VERTICAL MARKET EXPERIENCE